UTV Takeover is the most extensive community-focused, family-friendly tour of action-packed offroad events in the United States! The Takeover team takes pride in bringing the extended UTV community and the nation’s highest quality brands together to celebrate our offroad freedoms, culture, and unique experiences. 

The Takeover events have grown year after year to become the fastest-growing and most comprehensive events tour in our industry. The Takeover team has grown to produce multiple large-scale offroading events each year, for the last six years, creating the biggest and most direct-to-target event for your marketing team.

Each event is topographically unique and culturally specific with our events and activities appealing to the broadest range of UTV enthusiasts possible. Not only does each location bring a new and dedicated group of enthusiasts, but each location also brings a new set of marketing opportunities and exposure.

Event Pillars

1. An amazing assortment of Family-Friendly Activities that draw thousands of participants every year.
2. A diverse and coherent Vendor Row that builds up and supports the UTV community.
3. An unforgettable Geographical Location that equally impacts the participant and the sponsors/vendors.

UTV Takeover brings the side-by-side enthusiast community, sponsors, and quality vendors together for a family-friendly, action-packed 5-day event full of fun and riding. Over 30,000 people join us each year to enjoy all of the fun activities organized by a dedicated team of staff and volunteers. An adrenaline seeker can participate in competitive activities like Short Course Racing, Barrel Racing, Hill Climbing competitions, Drags Racing, and Mud Bogs, while the more easy-going family might participate in mini-games, Blind Bandit obstacle courses, Treasure Hunts, Tire Tosses, and more!

Each day of the event features a number of premier competitions that draw crowds of thousands for an exhilarating spectating experience, unlike any other offroad event. These activities have grown a life of their own, and the two most prominent examples are our Wheeliefest and Huckfest competitions along with our athlete expositions. Thousands of attendees gather around to watch these athletes battle it out for yearly bragging rights! Every year the layout and difficulty components are slightly different and have proven to provide viral social interaction and engagement at every event.