Title Sponsorship Packages
UTV Takeover is the most extensive community-focused, family-friendly tour of action-packed UTV events in the United States! The Takeover team takes pride in bringing the UTV riding community and the nation’s highest quality brands together to celebrate our offroad freedoms, culture, and unique experiences.
The Takeover events have grown over the last six years to become the fastest-growing and most comprehensive riding events tour in our industry. Takeover now stretches coast to coast, providing four topographically unique and culturally specific events and activities appealing to the broadest range of UTV enthusiasts possible.
Participation & Engagement
UTV Takeover brings the UTV enthusiast community, sponsors, and quality vendors together for a family-friendly, action-packed 5-day event full of fun and riding. Over 30,000 people join us each year to enjoy all of the fun activities organized by a dedicated team of staff and volunteers. An adrenaline seeker can participate in competitive activities like Short Course racing, Barrel Racing, Hillfest competitions, and Mud Bogs, while the more easy-going family might participate in mini-games, Blind Bandit obstacle courses, Treasure Hunts, and more!
Each day of the event features a premier competition that draws large crowds of attendees for an exhilarating spectating experience, unlike any other UTV event. These activities have grown a life of their own, and the two most prominent examples are our Wheeliefest and Huckfest competitions along with our athlete expositions. Thousands of attendees gather around to watch these athletes battle it out for yearly bragging rights! Every year the layout and difficulty components are slightly different and have proven to provide viral social interaction and engagement at every event.
Value & Exposure
Sponsoring a UTV Takeover tour is more than your logo on a flyer. We are constantly looking for new ways to bring value and exposure to the brands that help our team build a stronger community experience. Along with on-site exposure, we’ve ramped up this year to provide even more online exposure across new and existing platforms, new audible experiences and additional organic marketing opportunities throughout the year’s events, engaging our fans with your brand messaging.
We exclusively work with only four Title Sponsors per year and we provide a unique sponsorship package unlike anything other in the industry. We have broken this into four main categories of engagement.
Each event features prominent brand ownership on all signage and materials. This includes large inflatable archways welcoming attendees at all entrances, event stages, flags and signage throughout the event, banners at all high traffic areas, activities, games, raffles, custom event trailer wraps, inclusion in all printed materials, tour-specific merchandise, clothing printed for each event’s staff, and a lot more!
This year, we are introducing a prescheduled audible announcement system over the PA systems at Vendor Row along with most activities. This system will allow for the entire attendee base to be more informed and motivated to participate throughout the event. On this system, we’re providing Title Sponsor mentions throughout the day, including with the closing of all announcements and reminders.
Each tour, we rebuild and tune our online presence. The first place attendees go for ticket sales, camping, schedules, and more is our website. Every attendee and camper has visited our site at least once, but trends to be multiple times a day during an event. Each title sponsor has a prominent placement at the top and bottom of every tour-related page on the UTV Takeover website. Additionally, each Title Sponsor is represented on all online schedules, maps, and other electronic resources.
Each year we try to bring the most exciting events to the grounds of epic and scenic locations, and this year we’re bringing new investment into creating exciting and timely content around these events, sponsors and activities. This push to create sharable and marketable content will include our Title Sponsors whenever possible as well as feature their sponsorship branding within the media and accompanying content. Additionally, we’re opening up the UTV Takeover media team’s content to our title sponsors. If you need content for your marketing efforts, we can work together to make sure everybody’s calendar is full of high-quality consumables.
Social Media Engagement
Social media is at the heart of every marketing package these days and UTV Takeover is no different! This year we are focused on providing network-specific optimized social media posts, ads, and more. Working with your brand to establish a solid marketing footprint that aligns with your brand’s yearly marketing goals and brand message. There are hundreds of social media posts, ads, and media opportunities that happen per event and additional posts throughout the year that all feature your logo, account tags, and hashtags.
With a yearly doubling of our social followers and our new focus on new social platforms, our 60,000 social media followers are on pace to break the 100,000 mark early this year! Even though we have over 25,000 average daily organic reach, we exponentiate this reach by partnering with targeted local riding groups, brands, vendors, and athletes to promote UTV Takeover posts and content. This additional reach allows us to reach hundreds of thousands of uniquely qualified users on a daily basis. On top of our extended organic reach, our strategic partnerships with athletes and personalities open the doors to an additional 100,000+ qualified social users that might not be native to the UTV Takeover experience!
We look forward to bringing the best of both of our teams together and we will be reaching out to your team to make sure we have all of the bases covered. We will be contacting you to make sure that all marketing materials, resources and contacts are made, organized, and ready months in advance of this year’s events. We are looking to execute many of the noted items quickly so that your brand has as much exposure to our audience building up to, during and following this year’s events!